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Organic farming has evolved from a grassroots movement into a multi-billion dollar international industry. As a result, people are asking: Is there still a difference between organic and industrial agriculture? Can farmers and environmental activists maintain a high environmental standard with rapid market expansion? What might a sustainable food system look like? While many people readily endorse all things “organic,” What’s Organic About Organic? takes the discussion beyond “eco-label shopping.” Through the stories of farmers who steward land from Harlem to the foothills of the Rockies, from upstate New York to Florida, the film reveals what's at stake in creating and maintaining meaningful standards for organic production to protect citizen interests, the environment, and the livelihoods of family farmers. www.whatsorganicmovie.com
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